Willamette Week helps “Keep Portland Weird” as the city’s alternative weekly newspaper and website – the publication has it all, dare I say, rolled up for your consumption. Willamette Week requested a templatized, digital experience to celebrate the 2020 Cannabis Cup and support local Portland Business.
Willamette Week and their designers needed the ability to update content across any page, at any time, for all five days of the event.
First, I designed a brand system for the project. Then, I created wireframes and templates to allow for easy asset creation. I also built out each requested page in their CMS, including placements for advertisements and sponsorships.
cultivation classic – home page
cultivation classic – medalists
cultivation classic – winner analytics
educational content
recipes + techniques + fun ways to consume
giveaway + deals section
The team only had to export, upload, and duplicate pages as the event continued.
standard post
hero post
post body
video post
multiple video
recipe
recipe body
author / chef credit
Thanks to my branding, guides, and templates, everyone at Willamette Week was done working by 4:20 and ready to join the festivities.
clients + sponsors
Details
Team
- Will Hawkins
- Sr. UX Designer
Tools
- Figma
- Squarespace
Asana
Adobe CC
Year
- 2020
Year
2023