*Topics Page: A "topics page" is the landing page of a specific topic within Digital Trends. The home page is considered a topics page at its core.
Before approaching an entire redesign, the team and I focused on how these pages will be populated with content. Starting with the information architecture, we categorically updated the navigation system.
This allows for the automation of content across the home page and general topics pages. Serving the user the most recent content right away in a reverse chronological order. The newest content lives above the fold, in a section referred to as the Main Engagement Module, or MEM.
As more content is added, the older content drops into a flow of content, referred to as a river.
Up until 2019, Digital Trends was only able to feature 9 stories above the fold in what we referred to as the Main Engagement Module (MEM).
By restructuring the interface of the MEM, the behavior of content flowing throughout the page, we are able to host 12 stories, and two advertising placements, above the fold. In the case of a Topics Page (such as Computing), we have the option of a section title, background image, sub topic links, sponsorships, awards, as well as an Author bio module.
Not only does this improve the SEO for Digital Trends, it promotes the contributing experts, authors, and influencers of specific topics. Improving search, brand and author recognition, and credibility among our users and peers.
Alongside the river, I created a right column that is completely customizable and / or automated. The modules that live in this right column can be promoted, pinned to a specific place within the column, and features topic-specific content.
Alongside the river, I created a right column that is completely customizable and / or automated. The Collection Modules that live in this right column can be promoted, pinned to a specific place within the column, and feature topic-specific content.