Problem
To continue its growth as the largest independent innovation media company on the planet, Digital Trends Media Group (DTMG) needed to expand into new markets efficiently and fluently.
Solution
As the Sr. UX Designer, I set out with my team to create a user-centered, global design system. Utilizing an extensive ecosystem of responsive templates, modules, and components, we paved the way for infinite scalability of DTMG properties.
Results
UX research, wireframes, and user testing on Digital Trends, the main property, set the stage for current and future properties in other markets.
I built a global design system library that improved internal workflows, expanded site functionality, and enhanced the visual appeal of all sites.
global color palette – digitaltrends.com
global type specs – digitaltrends.com
Thanks to user-centered design, SEO, growth testing, and innovation, the end product was a masterclass in global design systems spanning 10 properties and counting.
DTMG Properties
The system will enhance the experience of both internal and external users, offering a platform to surface content consistently and creatively.
For an in-depth case study on my design system for DTMG, feel free to reach out via my contact page.
Details
Team
- Will Hawkins
- Sr. UX Designer
- Seth Terpstra
- Design Director
- Brandon Clark
- Director of Engineering
- Richard Benjamin
- Software Engineer
Tools
- Figma
JIRA
Asana
Adobe CC
Recognition
- DotComm Awards
- Marcom Awards
- Digiday Awards
- Folio: 100
- Top Women in Media: Folio: + AdMonsters
- The Communicator Awards
- Viddy Awards
Year
2023